Happy Baby

A Website for Future Mums

Happy Baby is a member of the multinational Family Service group operating across Europe. It focuses on topics relating to pregnancy and raising children, it also strives to educate the wider public and help future mums.


While analysing the former website, we found out that most users view it on their mobile phones. We discovered that the insufficient optimisation for mobile devices was the cause of a low visit count and small number of registered users. The original CMS technology wasn’t flexible enough either.


For Happy Baby, we chose an open-source content management system which will facilitate the future development of extra functions and will ensure the client’s independence on the service provider’s licence. Based on the analysis of the original website, we chose the mobile-first solution to design the structure and layout of the elements on the new site. We focused primarily on designing the registration form and updating data in the user profile.

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Our Services

  • Wireframe Design
  • UX Design
  • Web Design
  • Bespoke Typeface
  • Illustration
  • SEO
  • Programming

Thanks to the open-source CMS the website is ready for further development.

Web design happybaby.cz

The client truly stands by the slogan “From Mums to Mums with Love” and the website is administered by real moms in their free time. To make access as easy as possible for them, we have chosen a fast, convenient, and user-friendly system.

Up to 80% of users visit the website on mobile devices.

Due to the fact that most users view the site on a mobile device, it was important to create a responsive design.

The annual visit count of the new website increased by 300%.


Také vás asi na začátku trápila otázka, jak se vlastně měří délka těhotenství.

We designed the new font called Kobyla to be easy to read even on small monitors.

Responsive design brought changes to the bannering system.

The new design significantly simplified advertisement sales. The banners are always spread over the entire width of the display, both on desktops and mobiles, and the advertiser pays for the monitor height space.

Google-search visits have grown by 140%, not only thanks to the website’s search engine optimisation.

seo optimalizace stránek happybaby.cz

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